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AURA lab workspace with natural ingredients and formulation tools

Science Meets
Nature

AURA began in a small formulation lab in Portland, Oregon. Our founders — a cosmetic chemist and a botanist — saw an industry that asked consumers to choose between effective and clean. They believed that was a false choice.

Every AURA product starts with a clinical question: What does skin actually need? Then we search the plant kingdom for ingredients that deliver, testing each formula through multiple rounds of dermatologist-reviewed trials. The result is skincare that performs as well as it feels — no compromises, no fillers, no shortcuts.

Today, AURA serves over 50,000 customers worldwide. Every bottle is filled, sealed, and shipped from our carbon-neutral facility in the Pacific Northwest. We partner directly with ingredient growers and source only from farms that share our commitment to regenerative agriculture.

Founder portrait
Dr. Elena Vasquez Co-Founder & Lead Formulator

What We Stand For

Three principles guide every formulation, every partnership, and every decision we make.

🌱

Radical Transparency

We publish every ingredient and its source — no hidden formulations, no proprietary blends that mask what's inside. If you can't pronounce it, it doesn't belong in our bottles.

🔬

Clinical Integrity

Every formula undergoes third-party clinical testing for efficacy and irritation. We measure what matters — hydration levels, barrier function, fine line reduction — and share the results.

🌍

Regenerative Beauty

We go beyond sustainability. Our packaging is infinitely recyclable glass, our shipping is carbon-neutral, and we invest 1% of revenue into regenerative farming of botanical ingredients.

Meet the Team

A passionate group of scientists, botanists, and beauty advocates shaping the future of clean skincare.

Dr. Elena Vasquez — Co-Founder and Lead Formulator

Dr. Elena Vasquez

Co-Founder, Lead Formulator

Cosmetic chemist with 15 years in clinical dermatology research. Elena leads every formulation from concept to stability testing.

Naomi Chen — Co-Founder and CEO

Naomi Chen

Co-Founder, CEO

Botanist and former product director at a leading clean beauty brand. Naomi ensures every ingredient meets our ethical and efficacy standards.

Marcus Rivera — Head of Product

Marcus Rivera

Head of Product

Former product developer at a luxury Korean beauty house. Marcus bridges the gap between innovative ingredients and elegant textures.

Priya Kapoor — Director of Sustainability

Priya Kapoor

Director of Sustainability

Environmental scientist who transitioned into clean beauty. Priya oversees our entire supply chain — from farm to finished bottle.

Ready to Transform Your Skincare?

Explore our collection and discover formulations that work in harmony with your skin.

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